Campaigns is a tool in Kudos® used for broadcasting culture campaigns and is used exclusively within Kudos® Programming.
Kudos® Programming involves a partnership with the Kudos Programs Team to strategize and execute campaigns that attach recognition to your business and/or culture objectives.
For information on how to sign up for Kudos® Programming, such as the Kudos® Culture Accelerator, contact your Kudos® Account Manager or email@example.com.
Creating a Campaign
Programming with Kudos® includes our team strategizing with you, and from there we build and populate your campaigns right in the Campaigns tool.
However, when you've signed up for programming, you can also create a new campaign yourself by navigating to Admin Gear ⚙️ > Campaigns and clicking New Campaign in the top right. Customize your Campaign by giving it a name and cover photo (both are visible only to Kudos® Admins).
A Campaign allows you to schedule out the following actions to announce, remind, and conclude a campaign: Email, a Landing Page, a Landing Page with Embedded Content, or Post to Wall. Once you have created a new campaign, click New Action to start creating.
When choosing Email as an Action, you are able to fully customize and schedule ahead of time to gain awareness and excitement for your campaign. The email will be sent from firstname.lastname@example.org.
💡 Helpful tips:
- Choose a catchy subject line to get users' attention.
- Preview your email before you schedule it to make sure everything looks how you'd like it to.
- Choose "Link to a Landing Page" to share more information about the campaign with your users!
A Landing Page can be used to host further content such as stats, information, or stories around your campaign.
If you would like to showcase a piece of content such as a PDF, choose a Landing Page with Embedded Content when you click New Action. You can choose to "Link to the Landing Page" with each Email and Post to Wall that you schedule for your campaign.
When live, a Landing Page will appear in your “Our Culture” tab on the right, as well as an option on your Kudos® main feed as a Sidebar Widget.
To add it as a Sidebar Widget to your main feed, go to Admin Gear ⚙️ > Account > Customize and on the right, you will see a Sidebar Widget called Campaigns. Click Edit and toggle from Inactive to Active. You can also customize the title here.
When scheduling, you will need to choose an end date for when your Landing Page will no longer be live on your Kudos® site.
💡 Helpful tips:
- Drag and drop the Campaign Sidebar Widget to the very top of your main feed so that users see it as soon as they log in to Kudos®.
- Customize your Sidebar Widget with a catchy title and a great cover photo of your Landing Page.
- Add visuals to your Landing Page, and link to a Page in Spaces, add a video or create a list.
The Post to Wall action allows you to schedule an Announcement post by your organization right to your Kudos® main feed.
💡 Helpful tips:
- Add visuals to your post!
- Preview the post before you schedule it.
- Choose "Link to a Landing Page", if you want to share more information with your users.
With Kudos Programming®, the Programs Team populates your campaign actions right in Kudos® Campaigns for you. All you have to do is review the content and mark the actions as Complete.
To do this, navigate to Admin Gear ⚙️ > Campaigns, choose your specific Campaign, click the three dots to the right of any Action. Under Status, click the drop-down to change Draft to Complete and then Save at the top right. That’s it! Everything should now say Scheduled.
💡 Helpful tip: When reviewing Actions to mark them as Complete, be sure to double-check your links, preview the Action, and double-check the date and time to be sure everything is correct!